Beginners Guide to Pay Per Click Marketing

Beginners Guide to Pay Per Click Marketing

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If you have recently developed a website, chances are you are in the process of attracting people to said website. It is probably not as easy as you thought it would be, and at times it could be frustrating. That’s where Pay Per Click advertising, or PPC comes in to play.

PPC is a great way to get people to your site by getting the website to show more prominently as a search result. The further up in the search results your website appears, the more views your page will receive and ultimately the more leads and customers you will be able to generate. All of these increases will allow for a more successful business in the long run. Keep reading to find out beginner tips regarding PPC so that you can have the most impactful results on your website.

PPC 101:

  • PPC advertising is a form of digital advertising
  • PPC Account Managers will bid on keywords that will be used when you search for related info that pertains to their website
  • The goal is to get your website at the top of search engine results

Now What?

Once you have your targeting figured out, you need to figure out where you’d like to place the actual ads. PPC Campaign Managers primarily suggest Google as this is the most used search engine.


If you are truly serious about your website and overall business (and we assume you are), then you know there is a price that comes with really promoting your business at the top of a search or generating leads to your website. Cost Per Click, or CPC, is what you will end up paying every time a person clicks on the PPC advertisement. It is wise to create a budget in this scenario, and the manager of your campaign understands enough of lead generation to know what is suitable for your specific business. The money you allocate to your campaign can be transitioned into a number of options. You can elect to allocate money to various keywords or allocate the budget over a time amount that has an end date.

At The Westmark Group we pride ourselves in our skill and talent when it comes to PPC advertising. If you are interested in learning more about PPC or our other services, please get in touch!