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We have all experienced the frustration of calling a customer service hotline only to “interact” with an automated person - sometimes for over a half hour. It is a nuisance when the problem you’re dealing with can’t be solved through an automated technology, and frankly,...

Link building has always been a crucial component of SEO. Now, with Google’s latest Penguin update, it’s more important than ever to build valuable, strong links, lest your website be penalized in search engine rankings. When it comes to internal link building, it’s easy. Simply build...

Many businesses—especially new ones—seem to view Social Media as a necessary evil. It may seem risky, or unnecessary, or like your 14-year-old niece could do it. But anyone who makes those assumptions is making a big mistake. Social Media is a major power player in...

For months, SEO experts have suspected that something fishy was going on in Google-land. Now, after months of playing coy, Google has finally rolled out its latest algorithm update, which the SEO community has dubbed “Penguin 4.0.” If your marketing strategy includes any kind of...

A study from Lithium Technologies illustrates the dissatisfaction customers have when they interact with brands via social media, and specifically when they reach out to ask a question or stress their concern with a product. It’s one thing to unlike a company’s Facebook page or unfollow...

Nearly a year ago Facebook introduced slideshows, allowing advertisers to seamlessly compile a collection of images into a video. Video consumption online whether it be through a desktop or mobile device, continues to increase daily. After a year of understanding and experimenting with this unique...

If you know anything about about Snapchat, you probably operate the app with the assumption that nothing is truly private. Somewhere, in their watchtower, Snapchat staff are most likely able to grab any information they wish with little to no effort. While they may not...

If you have recently developed a website, chances are you are in the process of attracting people to said website. It is probably not as easy as you thought it would be, and at times it could be frustrating. That’s where Pay Per Click advertising,...